TY  - BOOK
AB  - "KFC in China examines the major contributing factors which catapulted KFC to the top of the Chinese restaurant service industry in less than two decades. It focuses on KFC China's competitive differentiators, and how they jelled in support of a coherent business strategy, and of each other. The successful execution of KFC China's business strategy has since been rewarded with an unlikely industry leadership position in growth, profitability, market share, and brand recognition in the world's fastest growing economy."--BOOK JACKET.
AU  - Liu, Warren K.
CN  - HF5429.235.C6
CN  - HF5429.235.C6
CY  - Singapore ;
CY  - Hoboken, NJ :
DA  - 2008.
ID  - 352810
KW  - International business enterprises
KW  - Franchises (Retail trade)
LK  - http://catdir.loc.gov/catdir/enhancements/fy0902/2008300326-d.html
LK  - http://catdir.loc.gov/catdir/enhancements/fy0902/2008300326-t.html
N1  - Includes index.
N2  - "KFC in China examines the major contributing factors which catapulted KFC to the top of the Chinese restaurant service industry in less than two decades. It focuses on KFC China's competitive differentiators, and how they jelled in support of a coherent business strategy, and of each other. The successful execution of KFC China's business strategy has since been rewarded with an unlikely industry leadership position in growth, profitability, market share, and brand recognition in the world's fastest growing economy."--BOOK JACKET.
PB  - John Wiley & Sons (Asia),
PP  - Singapore ;
PP  - Hoboken, NJ :
PY  - 2008.
SN  - 9780470823842 (pbk.)
SN  - 0470823844 (pbk.)
T1  - KFC in China :secret recipe for success /
TI  - KFC in China :secret recipe for success /
UR  - http://catdir.loc.gov/catdir/enhancements/fy0902/2008300326-d.html
UR  - http://catdir.loc.gov/catdir/enhancements/fy0902/2008300326-t.html
ER  -