I shop in Moscow : advertising and the creation of consumer culture in late tsarist Russia / Sally West.
2011
HF5813.R9 W47 2011 (Mapit)
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Details
Title
I shop in Moscow : advertising and the creation of consumer culture in late tsarist Russia / Sally West.
Author
West, Sally, 1958-
ISBN
9780875806488 (alk. paper)
0875806481 (alk. paper)
0875806481 (alk. paper)
Imprint
DeKalb : Northern Illinois University Press, c2011.
Language
English
Description
xii, 292 p. : ill. ; 24 cm.
Call Number
HF5813.R9 W47 2011
Dewey Decimal Classification
659.10947/09034
Bibliography, etc. Note
Includes bibliographical references and index.
Record Appears in
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Table of Contents
The development of modern advertising in Russia
Seals of approval and stamps of censorship : governmental approbation and regulation in advertising
Classroom for consumers : advertising progress in the urban marketplace
Beauty and bravado : gender identity on the advertising page
Modernity through tradition : advertising's appropriation of Russian culture
Appendix A: Newspaper content in Peterburgskaia gazeta
Appendix B: Newspaper income
Appendix C: Toiletries industry advertising accounts.
Seals of approval and stamps of censorship : governmental approbation and regulation in advertising
Classroom for consumers : advertising progress in the urban marketplace
Beauty and bravado : gender identity on the advertising page
Modernity through tradition : advertising's appropriation of Russian culture
Appendix A: Newspaper content in Peterburgskaia gazeta
Appendix B: Newspaper income
Appendix C: Toiletries industry advertising accounts.