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000353104 05000 $$aHD9696.8.U64$$bG56 2011
000353104 08200 $$a338.7/6102504$$222
000353104 1001_ $$aEdwards, Douglas,$$d1958-
000353104 24510 $$aI'm feeling lucky :$$bthe confessions of Google employee number 59 /$$cDouglas Edwards.
000353104 2463_ $$aI am feeling lucky
000353104 260__ $$aBoston :$$bHoughton Mifflin Harcourt,$$c2011.
000353104 300__ $$axvi, 416 p. ;$$c24 cm.
000353104 500__ $$aIncludes index.
000353104 5050_ $$aYou are one of us -- From whence I came -- In the beginning -- A world without form -- Marketing without "marketing" -- Giving process its due -- Real integrity and thoughts about God -- A healthy appetite for insecurity -- Cheap bastards who can't take a joke -- Wang dang doodle- good enough is good enough -- Rugged individualists with a taste for porn -- Google grows and finds its voice -- Lift off -- Fun and names -- Not the usual yada-yada -- Googlebombs and mail fail -- Managers in hot tubs and hot water -- Is New York alive? -- Where we stand -- Two speakers, one voice -- Mail enhancement and speaking in tongues -- The sell of a new machine -- Where we stand -- Aloha AOL -- We need another billion-dollar idea -- Froogle and friction -- Don't let marketing drive -- Mistakes were made -- Can this really be the end? -- S-1 for the money.
000353104 520__ $$aComparing Google to an ordinary business is like comparing a rocket to an Edsel. Edwards, Employee Number 59, offers the first inside view of Google, giving readers a chance to fully experience the bizarre mix of camaraderie and competition at this phenomenal company. Edwards, Google's first director of marketing and brand management, describes it as it happened. We see the first, pioneering steps of Larry Page and Sergey Brin, the company's young, idiosyncratic partners; the evolution of the company's famously nonhierarchical structure (where every employee finds a problem to tackle or a feature to create and works independently); the development of brand identity; the races to develop and implement each new feature; and the many ideas that never came to pass.
000353104 61020 $$aGoogle (Firm)$$xHistory.
000353104 650_0 $$aInternet industry$$zUnited States$$xHistory.
000353104 650_0 $$aWeb search engines.
000353104 650_0 $$aCorporate culture$$zUnited States$$xHistory.
000353104 650_0 $$aMarketing$$zUnited States$$xHistory.
000353104 85200 $$bgen$$hHD9696.8.U64$$iG56$$i2011
000353104 909CO $$ooai:library.usi.edu:353104$$pGLOBAL_SET
000353104 980__ $$aBIB
000353104 980__ $$aBOOK