@article{353264,
      note = {Description based on print version record.},
      author = {Martin, Chuck,},
      url = {http://library.usi.edu/record/353264},
      title = {The third screen marketing to your customers in a world  gone mobile / [electronic resource] :},
      publisher = {Nicholas Brealey Pub.,},
      abstract = {The television allowed companies to send ads directly to  consumers' living rooms, and the computer allowed them to  start interacting with their customers. The third  screen--the mobile device--changes the game in an even more  revolutionary way. Author Chuck Martin explains how in this  age of the smartphone and now the tablet era the nature of  marketing is changing as well, creating a new system of  participatory advertising in which untethered customers and  forward-thinking companies must exchange valuable  information within the cloud.},
      recid = {353264},
      pages = {1 online resource (xiv, 230 p.)},
      address = {Boston :},
      year = {2011},
}