TY  - GEN
N2  - The television allowed companies to send ads directly to consumers' living rooms, and the computer allowed them to start interacting with their customers. The third screen--the mobile device--changes the game in an even more revolutionary way. Author Chuck Martin explains how in this age of the smartphone and now the tablet era the nature of marketing is changing as well, creating a new system of participatory advertising in which untethered customers and forward-thinking companies must exchange valuable information within the cloud.
AB  - The television allowed companies to send ads directly to consumers' living rooms, and the computer allowed them to start interacting with their customers. The third screen--the mobile device--changes the game in an even more revolutionary way. Author Chuck Martin explains how in this age of the smartphone and now the tablet era the nature of marketing is changing as well, creating a new system of participatory advertising in which untethered customers and forward-thinking companies must exchange valuable information within the cloud.
T1  - The third screenmarketing to your customers in a world gone mobile /
DA  - c2011.
CY  - Boston :
AU  - Martin, Chuck,
CN  - ProQuest Ebook Central
CN  - HF5415.1265
PB  - Nicholas Brealey Pub.,
PP  - Boston :
PY  - c2011.
N1  - Description based on print version record.
ID  - 353264
KW  - Telemarketing.
KW  - Mobile commerce.
KW  - Smartphones.
KW  - Internet marketing.
KW  - Internet advertising.
KW  - Business enterprises
SN  - 9781857889079
TI  - The third screenmarketing to your customers in a world gone mobile /
LK  - https://univsouthin.idm.oclc.org/login?url=https://ebookcentral.proquest.com/lib/usiricelib-ebooks/detail.action?docID=869096
UR  - https://univsouthin.idm.oclc.org/login?url=https://ebookcentral.proquest.com/lib/usiricelib-ebooks/detail.action?docID=869096
ER  -