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000353264 010__ $$z  2011002406
000353264 020__ $$a9781857889079$$q(electronic book)
000353264 020__ $$z9781857885644
000353264 035__ $$a(OCoLC)ocn733530912
000353264 035__ $$a(CaPaEBR)ebr10471926
000353264 035__ $$a(MiAaPQ)EBC869096
000353264 040__ $$aCaPaEBR$$cCaPaEBR
000353264 05014 $$aHF5415.1265$$b.M3288 2011eb
000353264 08204 $$a658.8/72$$222
000353264 1001_ $$aMartin, Chuck,$$d1949-
000353264 24514 $$aThe third screen$$h[electronic resource] :$$bmarketing to your customers in a world gone mobile /$$cChuck Martin.
000353264 260__ $$aBoston :$$bNicholas Brealey Pub.,$$cc2011.
000353264 300__ $$a1 online resource (xiv, 230 p.)
000353264 500__ $$aDescription based on print version record.
000353264 504__ $$aIncludes bibliographical references and index.
000353264 5050_ $$aMobile is game changing -- The rise of the untethered consumer -- Smartphones rule -- Real time moves to all the time -- Customer engagement in a world gone mobile -- There's an App for that: the new broadcasting -- On location, on location, on location: LBM -- The finding: search on steroids -- Social goes mobile -- The push-pull of mobile -- The new laws of (inbound) mobile marketing.
000353264 506__ $$aAccess limited to authorized users.
000353264 520__ $$aThe television allowed companies to send ads directly to consumers' living rooms, and the computer allowed them to start interacting with their customers. The third screen--the mobile device--changes the game in an even more revolutionary way. Author Chuck Martin explains how in this age of the smartphone and now the tablet era the nature of marketing is changing as well, creating a new system of participatory advertising in which untethered customers and forward-thinking companies must exchange valuable information within the cloud.
000353264 650_0 $$aTelemarketing.
000353264 650_0 $$aMobile commerce.
000353264 650_0 $$aSmartphones.
000353264 650_0 $$aInternet marketing.
000353264 650_0 $$aInternet advertising.
000353264 650_0 $$aBusiness enterprises$$xComputer networks.
000353264 77608 $$iPrint version:$$aMartin, Chuck, 1949-$$tThird screen.$$dBoston : Nicholas Brealey Pub., 2011$$z9781857885644$$w(DLC)  2011002406$$w(OCoLC)659771955
000353264 8520_ $$bacq
000353264 85280 $$bebk$$hProQuest Ebook Central
000353264 85640 $$3ProQuest Ebook Central$$uhttps://univsouthin.idm.oclc.org/login?url=https://ebookcentral.proquest.com/lib/usiricelib-ebooks/detail.action?docID=869096$$zOnline Access
000353264 909CO $$ooai:library.usi.edu:353264$$pGLOBAL_SET
000353264 980__ $$aEBOOK
000353264 980__ $$aBIB
000353264 982__ $$aEbook
000353264 983__ $$aOnline