Program Evaluations That Matter
The Myth of Ceteris Paribus
Practicing Program Evaluation in a Complex World
Why Should You Read This Book?
The Paradox of Applied Program Evaluation
The Core Principles of the C⁴ Approach
An X-Ray of the Book
Our Purpose is Program Evaluations That Matter
The Landscape of Program Evaluation
The Public Interest
Pursuing the Public Interest through Rationality
Delving Into Program Evaluation
The Four C's and the Landscape of Program Evaluation
Understand Your Client
Know What Your Client's Interests Are
Know What Success Is
Have a Principal Who Can Do Something
Put the Evaluation in a Management Context
Do the Right Thing
Know the Content
Build the Analysis on Facts
Align Your Evidence and Your Conclusions
Simplicity Always Trumps Elegance
Don't Let the Illusion of the Perfect Drive Out the Reality of the Good
Never Underestimate the Power of Accurate Description
Control the Work
Have a Real Work Plan
Meet the Deadline
Getting People with the Right Skills and Temperament
Expect Something to Go Wrong
Use More Than One Set of Eyes
Know Your Core Values
Communicate With Clarity
Lead with Communicating Ideas Not Details
Write and Speak In Short Words with Short Sentences
Preview, Provide, and Review the Messages
Visuals That Support, Not Supplant, the Briefing
In the Long Run
Personal Success
Professional Success.