Sold on language : how advertisers talk to you and what this says about you / Julie Sedivy, Greg Carlson.
Sedivy, Julie.; Carlson, Greg N., 1948-
2011
HF5821 .S446 2011 (Mapit)
Available at General Collection

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Title Sold on language : how advertisers talk to you and what this says about you / Julie Sedivy, Greg Carlson.
Author Sedivy, Julie.
ISBN 9780470683095 (pbk.)
0470683090 (pbk.)
Publication Details Chichester, West Sussex ; Malden, MA : Wiley-Blackwell, 2011.
Language English
Description xii, 317 p. : ill., maps ; 23 cm.
Call Number HF5821 .S446 2011
Dewey Decimal Classification 659.101/4
Bibliography, etc. Note Includes bibliographical references and index.
Added Author Carlson, Greg N., 1948-
Record Appears in On-Campus Resources > Books
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The power of choice
The unconscious consumer
The attentional arms race
We know what you're thinking
Why ads don't say what they mean (or mean what they say)
Acting out
Divide and conquer
The politics of choice.

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