@article{35456,
      author = {McLuhan, Marshall,},
      url = {http://library.usi.edu/record/35456},
      title = {Understanding media; the extensions of man,},
      publisher = {McGraw-Hill},
      recid = {35456},
      pages = {vii, 365 p.},
      address = {New York,},
      year = {1964},
}