Problems in marketing:: applying key concepts and techniques /: Luiz Moutinho &amp; Charles Chien.

Problems in marketing: applying key concepts and techniques / Luiz Moutinho & Charles Chien.

2008

HF5415 .M67 2008

Formats

Linked Resource

Title

Problems in marketing: applying key concepts and techniques / Luiz Moutinho & Charles Chien.

Author

Edition

2nd ed.

ISBN

9780761971788 (cased)
9780761971795 (paper)

Publication Details

Los Angeles : Sage Publications, 2008.

Language

English

Description

xiii, 322 p. : ill.

Call Number

HF5415 .M67 2008

Dewey Decimal Classification

658.8

Bibliography, etc. Note

Includes bibliographical references and index.

Access Note

Access limited to authorized users.

Added Author

Linked Resources

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