@article{361700,
      author = {Sherlekar, S. A. and Sherlekar, Virendra Sharad.},
      url = {http://library.usi.edu/record/361700},
      title = {Global marketing management: (under value-based integrated  customerised approach) /},
      publisher = {Himalaya Pub. House,},
      recid = {361700},
      pages = {578 p. :},
      address = {Mumbai [India] :},
      year = {2010},
}