@article{361733,
      author = {Chunawalla, S. A.},
      url = {http://library.usi.edu/record/361733},
      title = {First steps in advertising and sales promotion/},
      publisher = {Himalaya Pub. House,},
      recid = {361733},
      pages = {192 p. :},
      address = {Mumbai [India] :},
      year = {2010},
}