TY - GEN T1 - Advertising and personal selling/ DA - 2008. CY - Mumbai [India] : AU - Rajput, Namita. AU - Vasishth, Neeru. CN - HF5438.5 PB - Himalaya Pub. House, PP - Mumbai [India] : PY - 2008. ID - 361801 KW - Advertising. KW - Sales promotion. KW - Selling. TI - Advertising and personal selling/ LK - https://univsouthin.idm.oclc.org/login?url=https://ebookcentral.proquest.com/lib/usiricelib-ebooks/detail.action?docID=588553 UR - https://univsouthin.idm.oclc.org/login?url=https://ebookcentral.proquest.com/lib/usiricelib-ebooks/detail.action?docID=588553 ER -