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Marketing research/ Suja R. Nair.

Nair, Suja R.
2009
HF5415.2 .N35 2009
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Title
Marketing research/ Suja R. Nair.
Author
Nair, Suja R.
Edition
Rev. ed.
ISBN
9788178666099
Publication Details
Mumbai [India] : Himalaya Pub. House, 2009.
Language
English
Description
276 p. : ill.
Call Number
HF5415.2 .N35 2009
Bibliography, etc. Note
Includes bibliographical references.
Includes bibliographical references and index.
Access Note
Access limited to authorized users.
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pt. 1. Introduction, nature and scope of marketing research
pt. 2. Methods of collecting data
pt. 3. Research process & analysis
pt. 4. Information and applications of marketing research
pt. 5. Cases.

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