@article{363653,
      author = {Sherlekar, S. A. and Prasad, K. Nirmala. and Victor, S. J.  Salvadore.},
      url = {http://library.usi.edu/record/363653},
      title = {Principles of marketing/},
      publisher = {Himalaya Pub. House,},
      recid = {363653},
      pages = {351 p. :},
      address = {Mumbai [India] :},
      year = {2010},
}