Innovative marketing strategy: balancing commercial goal and corporate social responsibility / eds., Kamal Gupta, V.B. Angadi, M.R. Das.
2010
HF5415.13 .I56 2010
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Details
Title
Innovative marketing strategy: balancing commercial goal and corporate social responsibility / eds., Kamal Gupta, V.B. Angadi, M.R. Das.
Edition
1st ed.
ISBN
9788184885279
Publication Details
Mumbai [India] : Himalaya Pub. House, 2010.
Language
English
Description
354 p. : ill.
Call Number
HF5415.13 .I56 2010
Bibliography, etc. Note
Includes bibliographical references.
Access Note
Access limited to authorized users.
Added Author
Gupta, Kamal.
Angadi, V. B.
Das, M. R.
Angadi, V. B.
Das, M. R.
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Online Access
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