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Principles of marketing/ S.G. Hundekar.

Hundekar, S. G.
2010
HF5415 .H86 2010
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Title
Principles of marketing/ S.G. Hundekar.
Author
Hundekar, S. G.
Edition
Rev. ed.
ISBN
9789350243473
Publication Details
Mumbai : Himalaya Pub. House, 2010.
Language
English
Description
209 p. : ill.
Call Number
HF5415 .H86 2010
Note
"First edition."
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Access limited to authorized users.
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unit 1. Marketing and core concepts
unit 2. Marketing environment (micro & macro)
unit 3. Developing the marketing mix-II (indirect & price)
unit 4. Developing the marketing mix-II (promotion & distribution)
unit 5. Marketing in the digital age.

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