@article{364320,
      note = {Includes index.},
      author = {Chunawalla, S. A. and Sethia, K. C.},
      url = {http://library.usi.edu/record/364320},
      title = {Foundations of advertising: theory & practice /},
      publisher = {Himalaya Pub. House,},
      recid = {364320},
      pages = {744 p. :},
      address = {Mumbai :},
      year = {2008},
}