Consumer behaviour and marketing research:: (text and cases) /: Suja R. Nair.

Consumer behaviour and marketing research: (text and cases) / Suja R. Nair.

Nair, Suja R.

2009

HF5415.32 .N35 2009

Formats

Linked Resource

Title

Consumer behaviour and marketing research: (text and cases) / Suja R. Nair.

Author

Edition

Rev. ed.

ISBN

9788178667829

Publication Details

Mumbai [India] : Himalaya Pub. House, 2009.

Language

English

Description

548, 276 p. : ill.

Call Number

HF5415.32 .N35 2009

Bibliography, etc. Note

Includes bibliographical references and index.

Access Note

Access limited to authorized users.

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