The idea of political marketing [electronic resource] / Nicholas J. O'Shaughnessy, editor ; Stephan C.M. Henneberg, associate editor.
2002
JF2112.C3 I34 2002eb
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Title
The idea of political marketing [electronic resource] / Nicholas J. O'Shaughnessy, editor ; Stephan C.M. Henneberg, associate editor.
ISBN
0275975959 (alk. paper)
Publication Details
Westport, Conn. : Praeger, 2002.
Language
English
Description
xx, 258 p. : ill. ; 25 cm.
Call Number
JF2112.C3 I34 2002eb
Dewey Decimal Classification
324.7
Bibliography, etc. Note
Includes bibliographical references (p. [221]-241) and index.
Access Note
Access limited to authorized users.
Series
Praeger series in political communication.
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