One-to-one web marketing: build a relationship marketing strategy one customer at a time / Cliff Allen, Deborah Kania, Beth Yaeckel.
2001
HF5415.1265 .A419 2001eb
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Title
One-to-one web marketing: build a relationship marketing strategy one customer at a time / Cliff Allen, Deborah Kania, Beth Yaeckel.
Author
Allen, Cliff, 1948-
Edition
2nd ed.
ISBN
0471013714 (electronic bk.)
Publication Details
New York : John Wiley, 2001.
Language
English
Description
xv, 351 p. : ill.
Call Number
HF5415.1265 .A419 2001eb
Dewey Decimal Classification
658.8/4
Note
"Wiley computer publishing".
Previously published as: Internet world guide to one-to-one Web marketing. New York : Wiley Computer Pub., c1998.
Includes index.
Previously published as: Internet world guide to one-to-one Web marketing. New York : Wiley Computer Pub., c1998.
Includes index.
Access Note
Access limited to authorized users.
Added Author
Kania, Deborah, 1963-
Yaeckel, Beth.
Allen, Cliff, 1948- Internet world guide to one-to-one Web marketing.
Yaeckel, Beth.
Allen, Cliff, 1948- Internet world guide to one-to-one Web marketing.
Includes
Allen, Cliff, 1948- Internet world guide to one-to-one Web marketing.
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