In search of the obvious: the antidote for today's marketing mess / Jack Trout.
2008
HF5415 .T729 2008
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Details
Title
In search of the obvious: the antidote for today's marketing mess / Jack Trout.
Author
Trout, Jack.
ISBN
9780470288597 (cloth)
0470288590 (cloth)
0470288590 (cloth)
Publication Details
Hoboken, N.J. : John Wiley & Sons, c2008.
Language
English
Description
xv, 208 p.
Call Number
HF5415 .T729 2008
Dewey Decimal Classification
658.8
Bibliography, etc. Note
Includes bibliographical references (p. 195-197) and index.
Access Note
Access limited to authorized users.
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