@article{36839,
      author = {Hershey, Marjorie Randon.},
      url = {http://library.usi.edu/record/36839},
      title = {The making of campaign strategy.},
      publisher = {Lexington Books},
      recid = {36839},
      pages = {xviii, 164 p.},
      address = {Lexington, Mass.,},
      year = {1974},
}