@article{370393,
      author = {Tian, Kelly. and Keep, Bill.},
      url = {http://library.usi.edu/record/370393},
      title = {Customer fraud and business responses: let the marketer  beware /},
      publisher = {Quorum Books,},
      recid = {370393},
      pages = {xvii, 251 p. :},
      address = {Westport, Conn. :},
      year = {2002},
}