Am I making myself clear? [electronic resource] : a scientist's guide to talking to the public / Cornelia Dean.

An invitation to researchers
Know your audience
The landscape of journalism
Covering science
The problem of objectivity
The scientist as source
Public relations
Telling stories on radio and TV
Telling science stories online
Writing about science and technology
The editorial and op-ed pages
Writing books
On the witness stand
Making policy
Other venues.