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000372738 010__ $$z  2006013468
000372738 020__ $$z0821416774 (cloth : alk. paper)
000372738 020__ $$z0821416782 (pbk. : alk. paper)
000372738 020__ $$z9780821416778 (cloth : alk. paper)
000372738 020__ $$z9780821416785 (pbk. : alk. paper)
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000372738 050_4 $$aHF5415.1$$b.H463 2006
000372738 08204 $$a381.0973/09044$$222
000372738 1001_ $$aHenthorn, Cynthia Lee,$$d1963-
000372738 24510 $$aFrom submarines to suburbs:$$bselling a better America, 1939-1959 /$$cCynthia Lee Henthorn.
000372738 260__ $$aAthens, Ohio :$$bOhio University Press,$$cc2006.
000372738 300__ $$axv, 368 p. :$$bill.
000372738 336__ $$atext$$2rdacontent
000372738 337__ $$acomputer$$2rdamedia
000372738 338__ $$aonline resource$$2rdacarrier
000372738 504__ $$aIncludes bibliographical references (p. 327-356) and index.
000372738 5050_ $$aIntroduction : legacy of the postwar commercial fallout -- Weapons of mass disorder : impediments to mobilization -- Weapons of mass persuasion : mobilization through symbol management -- Positioning machine age heroes and wartime types -- Glimpses into a "better America" -- Home front war : the campaign to save the American way -- Hygienic solutions for the "house of tomorrow" -- Postwar progress : myth or reality? -- Wartime skeptics and the "world of tomorrow" -- What did happen to the dreamworld? realities of the postwar commercial fallout -- The cold war's commercial fallout -- Afterword : the "better America" today.
000372738 506__ $$aAccess limited to authorized users.
000372738 650_0 $$aMarketing$$zUnited States$$xHistory$$y20th century.
000372738 650_0 $$aAdvertising$$zUnited States$$xHistory$$y20th century.
000372738 650_0 $$aConsumer behavior$$zUnited States$$xHistory$$y20th century.
000372738 651_0 $$aUnited States$$xSocial conditions$$y20th century.
000372738 655_0 $$aElectronic books
000372738 852__ $$bebk
000372738 85640 $$3ProQuest Ebook Central Academic Complete $$uhttps://univsouthin.idm.oclc.org/login?url=https://ebookcentral.proquest.com/lib/usiricelib-ebooks/detail.action?docID=3026926$$zOnline Access
000372738 909CO $$ooai:library.usi.edu:372738$$pGLOBAL_SET
000372738 980__ $$aBIB
000372738 980__ $$aEBOOK
000372738 982__ $$aEbook
000372738 983__ $$aOnline