Relationship marketing in professional services: a study of agency-client dynamics in the advertising sector / Aino Halinen.
1997
HF5415.55 .H35 1997
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Details
Title
Relationship marketing in professional services: a study of agency-client dynamics in the advertising sector / Aino Halinen.
Author
Halinen, Aino, 1961-
ISBN
0415146070
Publication Details
London ; New York : Routledge, 1997.
Language
English
Description
xiv, 373 p. : ill.
Call Number
HF5415.55 .H35 1997
Dewey Decimal Classification
659.1/068/8
Bibliography, etc. Note
Includes bibliographical references (p. 345-356) and index.
Access Note
Access limited to authorized users.
Series
Routledge advances in management and business studies.
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