@article{376680,
      note = {"IABC, International Association of Business  Communicators."},
      author = {Holtz, Shel. and Havens, John C.},
      url = {http://library.usi.edu/record/376680},
      title = {Tactical transparency: how leaders can leverage social  media to maximize value and build their brand /},
      publisher = {Jossey-Bass,},
      recid = {376680},
      pages = {xiv, 297 p.},
      address = {San Francisco, CA :},
      year = {2009},
}