TY - GEN T1 - Tactical transparency:how leaders can leverage social media to maximize value and build their brand / DA - c2009. CY - San Francisco, CA : AU - Holtz, Shel. AU - Havens, John C. ET - 1st ed. CN - HF5415.5 PB - Jossey-Bass, PP - San Francisco, CA : PY - c2009. N1 - "IABC, International Association of Business Communicators." ID - 376680 KW - Customer relations KW - Social media. KW - Interactive marketing. KW - Business communication KW - Internet marketing TI - Tactical transparency:how leaders can leverage social media to maximize value and build their brand / LK - https://univsouthin.idm.oclc.org/login?url=https://ebookcentral.proquest.com/lib/usiricelib-ebooks/detail.action?docID=380562 UR - https://univsouthin.idm.oclc.org/login?url=https://ebookcentral.proquest.com/lib/usiricelib-ebooks/detail.action?docID=380562 ER -