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000376680 050_4 $$aHF5415.5$$b.H585 2009
000376680 08204 $$a658.8/02$$222
000376680 1001_ $$aHoltz, Shel.
000376680 24510 $$aTactical transparency:$$bhow leaders can leverage social media to maximize value and build their brand /$$cShel Holtz, John C. Havens ; foreword by Lynne D. Johnson.
000376680 250__ $$a1st ed.
000376680 260__ $$aSan Francisco, CA :$$bJossey-Bass,$$cc2009.
000376680 300__ $$axiv, 297 p.
000376680 336__ $$atext$$2rdacontent
000376680 337__ $$acomputer$$2rdamedia
000376680 338__ $$aonline resource$$2rdacarrier
000376680 500__ $$a"IABC, International Association of Business Communicators."
000376680 504__ $$aIncludes bibliographical references (p. 277-281) and index.
000376680 506__ $$aAccess limited to authorized users.
000376680 650_0 $$aCustomer relations$$xManagement.
000376680 650_0 $$aSocial media.
000376680 650_0 $$aInteractive marketing.
000376680 650_0 $$aBusiness communication$$xBlogs.
000376680 650_0 $$aInternet marketing$$xManagement.
000376680 655_0 $$aElectronic books
000376680 7001_ $$aHavens, John C.
000376680 7102_ $$aInternational Association of Business Communicators.
000376680 852__ $$bebk
000376680 85640 $$3ProQuest Ebook Central Academic Complete $$uhttps://univsouthin.idm.oclc.org/login?url=https://ebookcentral.proquest.com/lib/usiricelib-ebooks/detail.action?docID=380562$$zOnline Access
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000376680 980__ $$aBIB
000376680 980__ $$aEBOOK
000376680 982__ $$aEbook
000376680 983__ $$aOnline