TY  - GEN
T1  - Corporate cultures and global brands/
DA  - c2004.
CY  - Hackensack, New Jersey :
AU  - Rothacher, Albrecht.
CN  - HD69.B7
PB  - World Scientific Pub.,
PP  - Hackensack, New Jersey :
PY  - c2004.
N1  - "All participants of the seminar on "Comparative Business Cultures" held at the Economics Department of the National University of Singapore during 2003 shared ... intellectural excitement and discovery of the most diverse corporate and marketing worlds which are captured in the contributions of this volume"--Acknowledgements.
ID  - 377448
KW  - Brand name products
KW  - Branding (Marketing)
KW  - Corporate culture
KW  - Corporate image
KW  - Competition, International
KW  - Organisatiecultuur.
KW  - Merken.
KW  - Internationale ondernemingen.
KW  - Corporate identity.
KW  - Comparative business cultures
KW  - Global brands
TI  - Corporate cultures and global brands/
LK  - https://univsouthin.idm.oclc.org/login?url=https://ebookcentral.proquest.com/lib/usiricelib-ebooks/detail.action?docID=1681538
UR  - https://univsouthin.idm.oclc.org/login?url=https://ebookcentral.proquest.com/lib/usiricelib-ebooks/detail.action?docID=1681538
ER  -