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000377448 010__ $$z  2006278126
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000377448 050_4 $$aHD69.B7$$bC63 2004
000377448 08204 $$a658.827$$222
000377448 24500 $$aCorporate cultures and global brands/$$cedited by Albrecht Rothacher.
000377448 260__ $$aHackensack, New Jersey :$$bWorld Scientific Pub.,$$cc2004.
000377448 300__ $$aviii, 269 p.
000377448 336__ $$atext$$2rdacontent
000377448 337__ $$acomputer$$2rdamedia
000377448 338__ $$aonline resource$$2rdacarrier
000377448 500__ $$a"All participants of the seminar on "Comparative Business Cultures" held at the Economics Department of the National University of Singapore during 2003 shared ... intellectural excitement and discovery of the most diverse corporate and marketing worlds which are captured in the contributions of this volume"--Acknowledgements.
000377448 504__ $$aIncludes bibliographical references.
000377448 506__ $$aAccess limited to authorized users.
000377448 650_0 $$aBrand name products$$xManagement$$vCongresses.
000377448 650_0 $$aBranding (Marketing)$$vCongresses.
000377448 650_0 $$aCorporate culture$$vCongresses.
000377448 650_0 $$aCorporate image$$vCongresses.
000377448 650_0 $$aCompetition, International$$vCongresses.
000377448 65017 $$aOrganisatiecultuur.$$2gtt
000377448 65017 $$aMerken.$$2gtt
000377448 65017 $$aInternationale ondernemingen.$$2gtt
000377448 65017 $$aCorporate identity.$$2gtt
000377448 6531_ $$aComparative business cultures
000377448 6531_ $$aGlobal brands
000377448 655_0 $$aElectronic books
000377448 7001_ $$aRothacher, Albrecht.
000377448 852__ $$bebk
000377448 85640 $$3ProQuest Ebook Central Academic Complete $$uhttps://univsouthin.idm.oclc.org/login?url=https://ebookcentral.proquest.com/lib/usiricelib-ebooks/detail.action?docID=1681538$$zOnline Access
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000377448 980__ $$aBIB
000377448 980__ $$aEBOOK
000377448 982__ $$aEbook
000377448 983__ $$aOnline