TY  - GEN
T1  - Flavor of the month:why smart people fall for fads /
DA  - c2006.
CY  - Berkeley :
AU  - Best, Joel.
CN  - HM826
PB  - University of California Press,
PP  - Berkeley :
PY  - c2006.
ID  - 379801
KW  - Social institutions.
KW  - Fads
KW  - Diffusion of innovations.
TI  - Flavor of the month:why smart people fall for fads /
LK  - https://univsouthin.idm.oclc.org/login?url=https://ebookcentral.proquest.com/lib/usiricelib-ebooks/detail.action?docID=254881
UR  - https://univsouthin.idm.oclc.org/login?url=https://ebookcentral.proquest.com/lib/usiricelib-ebooks/detail.action?docID=254881
ER  -