Brands laid bare: using market research for evidence-based brand management / Kevin Ford.
2005
HD69.B7 F67 2005
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Details
Title
Brands laid bare: using market research for evidence-based brand management / Kevin Ford.
Author
ISBN
0470012838
Publication Details
Chichester, West Sussex, England ; Hoboken, NJ : John Wiley & Sons, c2005.
Language
English
Description
viii, 158 p. : ill.
Call Number
HD69.B7 F67 2005
Dewey Decimal Classification
658.8/27
Note
Includes index.
Access Note
Access limited to authorized users.
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