@article{383363,
      author = {Taylor, David,},
      url = {http://library.usi.edu/record/383363},
      title = {Brand stretch: why 1 in 2 extensions fail and how to beat  the odds : a brandgym workout /},
      publisher = {J. Wiley,},
      recid = {383363},
      pages = {ix, 162 p. :},
      address = {Chichester, England ;},
      year = {2004},
}