TY  - GEN
T1  - Brand stretch:why 1 in 2 extensions fail and how to beat the odds : a brandgym workout /
DA  - c2004.
CY  - Chichester, England ;
CY  - Hoboken, NJ :
AU  - Taylor, David,
CN  - HD69.B7
PB  - J. Wiley,
PP  - Chichester, England ;
PP  - Hoboken, NJ :
PY  - c2004.
ID  - 383363
KW  - Brand name products
KW  - Branding (Marketing)
KW  - Brand name products
KW  - Product management.
TI  - Brand stretch:why 1 in 2 extensions fail and how to beat the odds : a brandgym workout /
LK  - https://univsouthin.idm.oclc.org/login?url=https://ebookcentral.proquest.com/lib/usiricelib-ebooks/detail.action?docID=176389
UR  - https://univsouthin.idm.oclc.org/login?url=https://ebookcentral.proquest.com/lib/usiricelib-ebooks/detail.action?docID=176389
ER  -