@article{383401,
      author = {Miller, Jon, and Muir, David,},
      url = {http://library.usi.edu/record/383401},
      title = {The business of brands/},
      publisher = {Wiley,},
      recid = {383401},
      pages = {xvi, 270 p. :},
      address = {Chichester, England ;},
      year = {2004},
}