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000383401 010__ $$z  2004053025
000383401 020__ $$z0470862599 (hbk. : alk. paper)
000383401 035__ $$a(MiAaPQ)EBC220522
000383401 035__ $$a(Au-PeEL)EBL220522
000383401 035__ $$a(CaPaEBR)ebr10114038
000383401 035__ $$a(CaONFJC)MIL27159
000383401 035__ $$a(OCoLC)780985669
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000383401 050_4 $$aHD69.B7$$bM55 2004
000383401 08204 $$a658.8/27$$222
000383401 1001_ $$aMiller, Jon,$$d1971-
000383401 24514 $$aThe business of brands/$$cby Jon Miller & David Muir.
000383401 260__ $$aChichester, England ;$$aHoboken, N.J. :$$bWiley,$$cc2004.
000383401 300__ $$axvi, 270 p. :$$bill.
000383401 336__ $$atext$$2rdacontent
000383401 337__ $$acomputer$$2rdamedia
000383401 338__ $$aonline resource$$2rdacarrier
000383401 504__ $$aIncludes bibliographical references and index.
000383401 506__ $$aAccess limited to authorized users.
000383401 650_0 $$aBrand name products.
000383401 650_0 $$aBranding (Marketing)
000383401 650_0 $$aBrand name products$$xManagement.
000383401 650_0 $$aValue added.
000383401 655_0 $$aElectronic books
000383401 7001_ $$aMuir, David,$$d1971-
000383401 852__ $$bebk
000383401 85640 $$3ProQuest Ebook Central Academic Complete $$uhttps://univsouthin.idm.oclc.org/login?url=https://ebookcentral.proquest.com/lib/usiricelib-ebooks/detail.action?docID=220522$$zOnline Access
000383401 909CO $$ooai:library.usi.edu:383401$$pGLOBAL_SET
000383401 980__ $$aBIB
000383401 980__ $$aEBOOK
000383401 982__ $$aEbook
000383401 983__ $$aOnline