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Table of Contents
Innovations in the game industry : online games versus offline games
Business models and corporate strategy
Virtual societies and economics of online games
The formation process of the Korean online game industry
Factors promoting growth of the online game industry
Global development and marketing strategies of Korean online games
International comparison of online game users.
Business models and corporate strategy
Virtual societies and economics of online games
The formation process of the Korean online game industry
Factors promoting growth of the online game industry
Global development and marketing strategies of Korean online games
International comparison of online game users.