@article{383881,
      recid = {383881},
      author = {Bligh, Philip. and Turk, Douglas.},
      title = {CRM unplugged: releasing CRM's strategic value /},
      publisher = {Wiley,},
      address = {Hoboken, N.J. :},
      pages = {xviii, 205 p. :},
      year = {2004},
      url = {http://library.usi.edu/record/383881},
}