Game-changing strategies: how to create new market space in established industries by breaking the rules / Constantinos C. Markides.

The innovation is in the business model
Discovering new business models
Creativity is not enough : from discovering to implementing new business models
Using dual business models to compete : is a separate unit necessary?
Separation is not enough : how to achieve ambidexterity
Responding to business-model innovation
When would established firms discover new business models?
Rethinking innovation in the big firm.