@article{385020,
      recid = {385020},
      author = {Heyman, Jay H.,},
      title = {All you need is a good idea!: how to create marketing  messages that actually get results /},
      publisher = {Wiley,},
      address = {Hoboken, N.J. :},
      pages = {xxix, 236 p.},
      year = {2008},
      note = {Includes index.},
      url = {http://library.usi.edu/record/385020},
}