TY - GEN AU - Flowers, Paul W. CN - HF5823 CY - Dallas, Tex. : DA - c2006. ID - 386913 KW - Advertising. KW - Advertising campaigns. KW - Marketing. LK - https://univsouthin.idm.oclc.org/login?url=https://ebookcentral.proquest.com/lib/usiricelib-ebooks/detail.action?docID=346009 PB - Brown Books, PP - Dallas, Tex. : PY - c2006. T1 - Underdog advertising:proven principles to compete and win against the giants in any industry / TI - Underdog advertising:proven principles to compete and win against the giants in any industry / UR - https://univsouthin.idm.oclc.org/login?url=https://ebookcentral.proquest.com/lib/usiricelib-ebooks/detail.action?docID=346009 ER -