Conquering consumerspace: marketing strategies for a branded world / Michael R. Solomon.
2003
HD69.B7 S65 2003
Formats
| Format | |
|---|---|
| BibTeX | |
| MARCXML | |
| TextMARC | |
| MARC | |
| DublinCore | |
| EndNote | |
| NLM | |
| RefWorks | |
| RIS |
Linked e-resources
Linked Resource
Details
Title
Conquering consumerspace: marketing strategies for a branded world / Michael R. Solomon.
Author
ISBN
0814407412 (hardcover)
Publication Details
New York : AMACOM, c2003.
Language
English
Description
xii, 276 p. : ill.
Call Number
HD69.B7 S65 2003
Dewey Decimal Classification
658.8/27
Bibliography, etc. Note
Includes bibliographical references (p. 251-265) and index.
Access Note
Access limited to authorized users.
Linked Resources
Record Appears in