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Gee, ma, do i hafta?
Make money easier
It's all about them
Turn strangers into customers
The ole' numbers game
A winning formula
Time management I: the proactive sales matrix
Time management II: the power hour
Speak the customer's language
Sell to their values, not yours
Don't sell stuff, sell solutions
You sell change
Execution: the true art of the sale
Your 30-second speech
30-second variations: the opening
30-second variations: WIIFM
Summary and flip
leaving a message
Own the process
Who's driving
Transfer of ownership: internal and external dragons
It's about time
Summary, bridge, pull
Handling no: which no is that?
Call #2: second 30-second speech
Trip-Tik
Two paths: value vs. solution
Putting the cart before the horse
It's all about you.

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