Create and manage a mutual fund
Why the world needs another mutual fund
Money, product differentiation, and distribution
Price and customer service
Spreading the word with promotion and publicity
Building your mutual fund team
The steps to start a mutual fund
Create and manage an exchange-traded fund
ETFs : the mutual fund's next evolution
Building your exchange-traded fund team
The steps to start an exchange-traded fund
- Appendix A: what to expect in your first year
Appendix B: selling your business
Appendix C: useful web sites, phone numbers, and additional readings
Appendix D: list of service provider questions
Afterword
Notes
Index.