@article{389262,
      author = {Helmus, Todd C. and Paul, Christopher, and Glenn, Russell  W.},
      url = {http://library.usi.edu/record/389262},
      title = {Enlisting Madison Avenue: the marketing approach to  earning popular support in theaters of operation /},
      publisher = {RAND Corporation,},
      recid = {389262},
      pages = {xxvii, 211 p. :},
      address = {Santa Monica, CA :},
      year = {2007},
}