TY - GEN T1 - Enlisting Madison Avenue:the marketing approach to earning popular support in theaters of operation / DA - 2007. CY - Santa Monica, CA : AU - Helmus, Todd C. AU - Paul, Christopher, AU - Glenn, Russell W. CN - U27 PB - RAND Corporation, PP - Santa Monica, CA : PY - 2007. ID - 389262 KW - Military art and science. KW - War TI - Enlisting Madison Avenue:the marketing approach to earning popular support in theaters of operation / LK - https://univsouthin.idm.oclc.org/login?url=https://ebookcentral.proquest.com/lib/usiricelib-ebooks/detail.action?docID=322555 UR - https://univsouthin.idm.oclc.org/login?url=https://ebookcentral.proquest.com/lib/usiricelib-ebooks/detail.action?docID=322555 ER -