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000389262 050_4 $$aU27$$b.H45 2007
000389262 08204 $$a355.4$$222
000389262 1001_ $$aHelmus, Todd C.
000389262 24510 $$aEnlisting Madison Avenue:$$bthe marketing approach to earning popular support in theaters of operation /$$cTodd C. Helmus, Christopher Paul, Russell W. Glenn.
000389262 260__ $$aSanta Monica, CA :$$bRAND Corporation,$$c2007.
000389262 300__ $$axxvii, 211 p. :$$bill.
000389262 336__ $$atext$$2rdacontent
000389262 337__ $$acomputer$$2rdamedia
000389262 338__ $$aonline resource$$2rdacarrier
000389262 504__ $$aIncludes bibliographical references (p. 189-211).
000389262 506__ $$aAccess limited to authorized users.
000389262 650_0 $$aMilitary art and science.
000389262 650_0 $$aWar$$xProtection of civilians.
000389262 655_0 $$aElectronic books
000389262 7001_ $$aPaul, Christopher,$$d1971-
000389262 7001_ $$aGlenn, Russell W.
000389262 852__ $$bebk
000389262 85640 $$3ProQuest Ebook Central Academic Complete $$uhttps://univsouthin.idm.oclc.org/login?url=https://ebookcentral.proquest.com/lib/usiricelib-ebooks/detail.action?docID=322555$$zOnline Access
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