Enlisting Madison Avenue: the marketing approach to earning popular support in theaters of operation / Todd C. Helmus, Christopher Paul, Russell W. Glenn.
2007
U27 .H45 2007
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Title
Enlisting Madison Avenue: the marketing approach to earning popular support in theaters of operation / Todd C. Helmus, Christopher Paul, Russell W. Glenn.
Author
ISBN
9780833041562 (pbk. : alk. paper)
0833041568 (pbk. : alk. paper)
0833041568 (pbk. : alk. paper)
Publication Details
Santa Monica, CA : RAND Corporation, 2007.
Language
English
Description
xxvii, 211 p. : ill.
Call Number
U27 .H45 2007
Dewey Decimal Classification
355.4
Bibliography, etc. Note
Includes bibliographical references (p. 189-211).
Access Note
Access limited to authorized users.
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